A way towards good inboxing requires you to follow best practice:

  1. Add an unsubscribe link
  2. Personalize your content with contact-specific information

Unsubscribe and web-view

In order to add an unsubscribe link to your email, you'll need to use the {unsubscribe_text} token. This placeholder will populate your email with the right - and contact specific - unsubscribe link.

If you would like to add the webview link, you can use the {webview_text} token.

The text of these tokens can be edited in your configuration area:

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/20e0a446-a39b-4bf4-a335-2d3b89920d89/Untitled.png

Scroll down, and you'll find the text, that is added to your emails upon using these tokens.

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/53df6565-cefa-4181-adfc-f7e86b0d3542/Untitled.png

Customize your unsubscribe or webview

You have the option to customize your own html tet and just add the unsubscribe/webview URL, not the whole html text. You can use the {unsubscribe_url} and {webview_url} respectively.

Example:

You can any time unsubscribe <a href="{unsubscribe_url}">here</a>

Or

If you can'T see the images, click <a href="{webview_url}">here</a>

Other tokens

There are a bunch of other tokens you can use to customize your emails. Here is the full list:

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